No AKC Brand For Purebred Dogs?
The public is mesmerized by all the cute little dogs at the dog show, but they are just not
buying puppies from show breeders.
January 31, 2011 | TheDogPress.com
Nina Garcetti, West Coast Reporter
Given their choice of a family companion, more and more the public
believes a dog from a reputable breeder is genetically inferior to a
pet “rescued” from a shelter. Hey, saving a life “feels good” and is
much more noble than buying a pricey purebred.
The Golden Gate Kennel Clubs All Breed Benched show is held in Daly
City, CA. As the newspaper polled the public, breeders, and our own
AKC Rep, the writer elicited what has become the prevailing public
sentiment of the pet owning public.
Steer Clear Of Purebred Dogs
An owner of a rescued Boxer proudly described how she had saved the
all white dog from certain death at the hands of a breeder who
apparently euthanized them at birth due to genetic problems. Her dog
was just fine. As the reporter pushed our AKC Representative on the
subject of white Boxers, he confirmed that yes, white boxers tend to
suffer from blindness and seizure disorders. Any reputable breeder
would euthanize them at birth!
Making the rounds at the show, our gumshoe from The S.F. Chronicle
came upon an all white Bulldog in the benching area. This dog was
deaf. Our writer wasted no time in driving that point home.
The Animal Rights Message Is Clear
Meanwhile, outside the venue, our local Animal Rights group spent a
reported $8,000 for a billboard near the entrance to the show. Using
it as a backdrop for their demonstration, the message was loud and
clear… Adopting a shelter dog “Saves Lives” while “Breeders Kill
Shelter Dogs Chances.”
The two-day “pageant” included the grisly reenactment of euthanasia
of some animal rights guy in a dog suit. I had to laugh at the irony.
Still, the video loop of the dastardly deed in a real shelter reportedly played on a video loop
all afternoon for everyone arriving at the dog show. There is no
mistaking it. The point was made. The pet owning public needs to
save a dog, not buy one from a reputable breeder. There are purebred
dogs of any breed available simply for the taking.
No AKC Brand Recognition
So where was our message here? And what is a reputable breeder
anyway? AKC has never defined that. Maybe they should rent a video crew.
In an effort for AKC to “brand” itself, have they completely
overlooked WHAT it is they are selling? Which is more important? Peepads, dog toys and dog bed commercials or presenting the purebred dog as the quintessential
family companion? Somebody needs to decide!
The message from TV land is loud and clear. “Send money to save
lives!” HSUS has built a war chest that surpasses anything AKC has
contemplated, let alone considered matching on behalf of purebred
dogs. We have given our public relations prize, the Westminster Dog
Show telecast over to the same cause. It promotes “Pet adoption” and
“Shelter Dogs“. “Purebred dogs… why buy one when you can SAVE one at
a shelter near you for free!”
When was the last time you saw an equine telecast that failed to
promote The American Quarter Horse Association? The AQHA is BRANDING THEIR PRODUCT. The
Quarter Horse! So where is AKC’s commercial on any dog show
telecast? Right now, nowhere. It’s a pee pad ad!
How about putting this message out there at every commercial break?
“AKC… Keeping America’s pet owning traditions alive” or… “The right dog for America’s
Family.. Buy a purebred dog from a breeder. ” Or “A healthy family companion from people with a lifelong devotion to
It wouldn’t hurt to pay for primetime ad spots on network and cable
too. AKC registrations are plummeting. It is easy to see why. If you
can’t keep your product front and center in the public eye, you have
nothing to sell.
So, where’s the value in something you can’t give away?
Hey AKC, if I can’t give it away, I am not gonna register it either!
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