because for every
cause, there's an effect!
What’s the truth behind The Naked Truth Calendar? Are the concerns
about the CaRPOC group that produced and sold the clever expose’ on
HSUS and PETA valid or just idle gossip?
Little Bird did some pecking around on the California Calendar but
he had about as much success as pulling a pretzel out of a worm
hole. Nobody seemed to know anything but being dog people, they were
speculating. So he asked the Editor to write to CaRPOC (California
Responsible Pet Owners Coalition) and this is what I found out.
Amused and delighted with the participation of some of the best
known people in dogs, I had decided to make a personal donation to
CaRPOC and help them reach thousands of other dog owners through
free promotion in TheDogPress. Then I heard from Little Bird.
So I went to
http://www.carpoc.org/index.html to get information but all I
found on the Naked Truth Calendar, other than thanks to the people
who helped created it, was how to order or donate. Is CaRPOC a
non-profit? I finally found the answer under FAQ. Other information
was non-existent or frustratingly vague. Even Operations could find
no legislative action by CaRPOC, just promotion about their PET
speakers and the same old rehash about fighting bad legislation, all
of it provided by AKC or other groups.
“We’re a relatively new organization, incorporated less than a year
ago, so we’re still finding our “sea legs.” Several of us on the
board have been actively involved in legislative battles for over a
decade, but under the auspices of other organizations. When we hit
upon the idea of the calendar as a fund-raising vehicle, we realized
the need to incorporate, which in itself, posed a dilemma. We
recognized our own limitations in terms of size, name recognition
and many other factors, yet also recognized our desire and the
potential need to be able to lobby politicians. Ultimately we
decided to incorporate as a 501 © 4, which we felt was the best
option – non-profit, but unfortunately not tax deductible.
So I emailed Blecher, Hope, and Norman, the ladies at CaRPOC, and
asked them to fill in the blanks. Dog people know all about PETA and
HSUS but the “exposure” was really clever and we heard the calendars
sold like hotcakes. The CaRPOC site says excess funds will go into a
general fund for lobbying and legislative issues. Several readers
wondered how much Naked Truth Calendar income had actually been
spent on specific legislative issues. Good question. So I
specifically asked CaRPOC how much of the income from the Calendar
had been shared and, quoting from their website, which Legislative
Groups were they currently funding?
I explained that TheDogPress asked the same questions of AKC (re AB
1634) in 2007 and that had resulted in a wonderful interview with
AKC Legislative Dept. Manager. On the other hand, we made the
mistake of supporting an organization which turned out to be less
than what it claimed to be and that was a disservice to our readers.
I explained this and asked the ladies to reassure us.
We received the following from Florence Blecher, CaRPOC President:
“We’re still actively involved in sales, even though our (calendar)
run was relatively limited. We have some definite thoughts about
where the proceeds will go, but no checks have been sent out yet.
Until we know where we stand, and what our shipping as well as
production expenses are, we thought it best to wait a bit longer.
Funds will definitely go to other legislative groups large & small,
national as well as grassroots, feline as well as canine.
“We also strongly recognize the pressing need to reach the general
public to counter the vast & ongoing campaigns of the animal rights
extremists. With that in mind, we plan to consult with public
relations professionals to get their advice so that we can
strategize & develop a game plan for the future. We know that it
takes a LOT of money to buy full page ads, & even small ads, in
general publications as well as media spots.
“Also, a portion of the proceeds will be earmarked for our next
project, which is yet to be determined. There are standard operating
expenses and overhead as well as support for our Pet Education
Team/PET speakers’ bureau, not to mention lawyers, accountants and
“Thank you for pointing out that this information needs to be more
clearly available on our web site – that’s another venture that
we’re new to too.
“If you have any additional questions, we will do our best to answer
them. Thanks again for your support.”
We thank Ms. Blecher for her response. She was a little vague (which
could explain the lack of specificity on the website) but she was
kind enough to reply. We can understand CaRPOC’s reluctance to
mention a specific group under consideration for support. We respect
the decision to incorporate as a 501 C4 because it is indeed,
simpler and quicker.
They should know what the Naked Truth Calendar production and
shipping costs are. Why CaRPOC feels the need to support feline
groups is a mystery because TICA and CFA went down in the trenches
and fought CA 1634 to a standstill. We didn’t see any cat people on
the calendar. We all dream big but her reference to consulting
public relations professionals seems like a waste of money when
PetPac already has the answers. Florence is right though, full page
ads and media spots take a lot of money.
So we are left wondering if the Naked Truth Calendar was a flop or a
raging success and if CaRPOC can really help fight the ARA (Animal
Rights Agenda). We hope the attorneys and accountants can help the
group share information with the fancy and decide how to spend
One thing is for sure. Everyone wishes CaRPOC the best of success on
the calendar and that yet-to-be-determined “next project.”
- Barbara (BJ) Andrews,
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