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World's First Digital Dog News
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SEARCH ENGINE SOLUTIONS
How to find stuff online
There is so much information on the internet, it can be difficult to search the internet and find what you’re looking. There are so many search results it can be confusing.
2008
Jerry Spain, SEO Specialist, Guest Columnist
Let’s say you are looking for
an Akita dog breeder, if you do a search on Google for Akita you will get
roughly 9,060,000 results. I don’t know about you but I don’t have time to
search through that many. Now if we narrow down the search by adding a better
description of what we’re looking for it will greatly help. By using the search
phrase Akita dog breeder you get roughly 278,000 results; by narrowing it down
further using the exact phrase in quotes such as “Akita dog breeder” you will
only get 1,410 results.
Let me give you an example on
a non-dog related search. FYI, I don’t have an Akita, I have a Jack Russell.
We want relevant search
results. Let’s say we are looking for an apple orchard. That’s the results we
really want to see. Here’s how to narrow down your search.
Using Google as the SE, look
at how our results vary by using different search criteria: Apple = 333,000,000
links. This includes computers, the Beatles, etc.
Orchard = 29,900,000.
Everything you wanted to know and more!
Apple orchard = 1,580,000.
Still too much info.
“Apple orchard” in quotes =
882,000 but at least now were talking about apple orchards.
Apple orchard KS = 259,000. No
way there is this many orchards in Kansas!
Apple orchard Wichita ks =
96,000. Close but no cigar.
“Apple orchard” ks = 23,900.
Getting better.
“Apple orchard” Wichita ks =
675. Ah ha! I can start to work with this.
Let’s look for a Delicious
apple. Ad the following: “Apple orchard” Wichita ks delicious = 154 links
and narrows it down considerably.
But that’s still too many,
including results from Wichita Falls, TX. Add “ks” in quotes. “Apple
orchard” Wichita “ks” delicious = 66
We still get results about
articles and recipes but you can browse through 66 listings pretty fast.
Solution? The more information
you ad to your search query, the fewer and more relevant results you will get.
So the next time you are searching for something, play around a little, add
quotes for exact phrases or terms and just watch the results! I think you will
be amazed.
courtesy of PK4 Internet
Marketing Strategy (sorry this link has changed or moved)
http://pk4-internet-marketing-strategy.com/index.html